ABOUT US

Today, as Nikki Beach marks over 20 years in business, the brand has grown into a global, multifaceted lifestyle hospitality company with 11 beach clubs, 5 hotels and resorts, a fashion division (including lifestyle boutiques), special events and Nikki Cares, a 501c3 non-profit charity, and now, our home decor company.

PURPOSE

Our mission

"Everything was designed with my daughter Nicole in mind. The look is meant to be soft, friendly, carefree, beautiful and safe. “Nikki Beach was created to celebrate the life of my daughter Nicole. We did not have any plans to become a global brand. However, the magic between our family concept and our customers created a demand. It was then that we decided to strategically expand Nikki Beach worldwide, while keeping the core message behind Nikki Beach (which is a celebration of life) by ensuring each location combined the elements of everything that Nicole loved into one: Music, dining, entertainment, fashion, film and art.”
JACK PENROD

Nikki Beach can now be experienced in: Miami Beach, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Monte Carlo, Monaco; Dubai, UAE; Versilia, Italy; Barbados, Caribbean; Costa Smeralda, Italy and Montenegro, Tivat, which is opening in the summer of 2021. Every year, Nikki Beach has a pop-up location during the Cannes International Film Festival in France and a summer-long pop-up lounge at the Waterfront in Porto Cervo, Italy. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Dubai, UAE; Santorini, Greece and our newly opened boutique hotel in Montenegro, Tivat.

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